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Smith & Forge Hard Cider

Branded for Thrillist


Kenneth Leverich, a former Junior Olympic weightlifter and top SoCal Crossfit competitor, dead lifts 535lbs. We tapped Hollywood special effects guru Dan Gilbert to subject Leverich to 4 hours of prosthetics and make up. Then we asked him wear a cardigan.   The rest…went viral within hours of our release.

Starring: Kenneth Leverich

Directed by: Peter Sestina

Make Up by: Dan Gilbert

Produced by: Adam Reynolds / Scopo Studios in association with Thrillist Media

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